Unbound Medicine and the American Academy of Pediatrics are believed to have jointly announced the launch of the new mobile edition of Red Book.
Unbound Medicine is stated to be the head in knowledge management solutions for healthcare whereas AAP is believed to be a professional organization representing over 60,000 pediatricians. Together these stalwarts are stated to have presented the launch of the 28th edition of Red Book, which may be utilized via certain mobile phones or handheld platforms.
“Historically, pediatricians and child healthcare providers have relied on Red Book as the quintessential resource and reference for clinical practice with the most recent guidelines for diagnosis, treatment, and prevention of infectious diseases,” says Maureen DeRosa, Director, Department of Marketing and Publications at the AAP. “By working with Unbound Medicine to add a full range of mobile devices to our list of distribution channels, we can help busy clinicians have Red Book readily available at the point of care.”
This latest application for mobile phones and web is evidently designed to make important information about infectious diseases, vaccines and novel techniques of diagnosing and treating diseases available to clinicians anytime and anywhere. This may prove to be very crucial for those clinicians who treat childhood infectious diseases. To access Red Book through the web, all that clinicians are required to do is download it on to their phones. The downloading can be down via BlackBerry, iPhone/iPod touch, Windows Mobile, Palm or Android.
“Because of the organizations and individuals who contribute to and endorse Red Book, it has long been recognized as the definitive reference on pediatric infectious diseases,” says Bill Detmer, MD, president of Unbound Medicine. “We are pleased to use our technology to support AAP’s commitment to improving child health by delivering Red Book to the point of need.”
Red Book was believed to have jointly been developed by the AAP Committee on Infectious Diseases with Larry K. Pickering, MD, FAAP, editor, and associate editors Carol J. Baker, MD, FAAP; David W. Kimberlin, MD, FAAP; and Sarah S. Long, MD, FAAP, along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), the National Institutes of Health, The National Vaccine Program Office, the Canadian Paediatric Society, and numerous individual contributors.